Students that elect to study animation will acquire life drawing skills and software rendering techniques for the development of cartoon characters and animated background.

Apart from honing visual conceptualisation expertise to create 2D and 3D animation for the various multimedia platforms – including internet, digital, television and movies – the curriculum also equips the students with ideas generation abilities for the development of stories.

Students will also get heightened exposure through cross training opportunities, such as to participate in the production of animated short films, collectively or individually.

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This specialised programme develops students in their appreciation for the evolution of filmmaking as well as its influence on today's film industry. Students will receive hands-on-training across the key disciplines of filmmaking, including the preproduction, production, as well as postproduction processes.

Focusing on the process of making a film, from an initial story idea or commission, through scriptwriting, shooting, editing, directing and distribution to an audience. They will learn and participate in the production of a wide range of filmmaking projects collaboratively, as well as individually.

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Students will gain broad-based knowledge on a variety of design communications disciplines, including advertising, branding, visual identity, packaging and design management. The incorporation of design management modules into the curriculum arms the students with an acute understanding of management thinking and deployment of business strategies in the competitive marketplace.

Overall, this programme develops students' conceptual and ideas generation abilities to produce innovative and effective communication solutions/products through print and/or online mediums.

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The programme cultivates students' innate creativity through sharpening their design knowledge, drawing proficiency and technical know-how. In preparing the students for their foray into the world of fashion, they will be taught to research, experiment, discover and innovate through a series of diverse subjects – sewing, pattern-making and draping.

This programme also includes a merchandising module to enrich the student's understanding of buyers' behaviour and operational issues in a dynamic retail environment.

Fashion Design students will gain first hand experience in the retail and fashion trade, by interning with our industry partner, Blum & Co, and other industry partners as assistants in the creative studios and styling departments.

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